Shopping Mall Drives 28% Increase in Foot Traffic
Westfield Plaza implemented an extensive digital signage network featuring interactive directories, promotional displays, and wayfinding solutions that revitalized the shopping experience and boosted tenant sales.
Key Results
The Challenge
Westfield Plaza faced declining foot traffic as shoppers moved online. The 120-tenant mall needed a way to enhance the in-person experience, improve navigation through the 1.2 million square foot property, and help tenants promote their offerings more effectively.
The Solution
Sky Viona deployed a comprehensive network including 15 interactive wayfinding kiosks, promotional video walls in high-traffic areas, and digital directories at every entrance. Tenants gained access to submit promotional content, while mall management could feature sales events and new store openings prominently.
The Outcome
Foot traffic increased 28% in the first year, with shoppers citing the improved navigation and awareness of promotions. Tenant satisfaction rose 35% as their marketing reached more shoppers. The video walls became a sought-after advertising space, creating a new revenue stream.